Red Cross faced the challenge of improving donation engagement in an increasingly competitive charitable sector. With donor fatigue on the rise, they needed a solution that would captivate their audience and streamline the donation process.

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Prezzee’s digital gift card solution allowed Red Cross to offer their donors an intuitive and rewarding experience, leading to increased participation. Donors could now easily contribute while enjoying the flexibility of choosing how their donations were used.

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This modernized approach reinvigorated donor relationships and allowed Red Cross to tap into a wider audience across both Australia and New Zealand.

By integrating Prezzee’s Business Portal and Campaign solutions, Red Cross was able to offer an effortless donation process that enhanced the donor experience. Through the platform’s intuitive interface, donors could contribute via digital gift cards, simplifying the overall giving experience.

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The flexibility of Prezzee’s solutions empowered Red Cross to run targeted campaigns that were more efficient and impactful. The ability to issue digital gift cards in real-time improved donor engagement and increased the frequency of contributions.

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With the integration of these tools, Red Cross maximized its outreach, creating a stronger connection with its donors and ensuring continued support for their charitable efforts.